A new addition to Delhi’s luxury retail landscape, AltaRasa brings together contemporary fashion from across South Asia under one roof. The multi-designer store in Defence Colony offers a carefully edited mix of labels from India, Sri Lanka, Bangladesh and Indonesia, including names like StellaRissa, Misha Lakhani, Reemami, Maus, Anuk, Sonali Dharmawardena, Re Ceremonial and Urvashi Kaur. Its strongest draw is perhaps its roster of Sri Lankan designers, many of whom are retailing in India for the first time.

While e-commerce remains the brand’s primary focus through its mobile-first platform, the physical store—designed by Namrata Dutt of the Delhi-based studio Maison 15—offers a tactile experience that complements the digital journey. Following the success of the launch showcase of its travel-inspired edit Elsewhere in Mumbai, AltaRasa plans to build engagement through pop-ups across different cities.